GourmetStation, the leading national merchant for gourmet dinners and fine food gifts, in tandem with email services provider Mail Chimp, named by MarketingSherpa in best practices email white paper.
(PRWEB) February 17, 2008 -- With the challenges of email marketing making positive results more difficult to obtain, online food merchant GourmetStation (www.gourmetstation.com) has turned to email services provider MailChimp (www.mailchimp.com) to optimize their email marketing programs. In addition to email distribution, tracking and reporting, MailChimp provides easy to use design tools to insure maximum clicks from email readers. MailChimp also designed a double opt in registration process for GourmetStation that results in a seamless interface between GourmetStation and Mail Chimp. While registration screens and tools are driven by MailChimp, they have the look and feel of GourmetStation, providing continuity of branding throughout the registration process.
Most recently, research firm MarketingSherpa published a white paper discussing the Twelve Most Common Email Marketing Mistakes. MarketingSherpa provides best practice examples from real companies to demonstrate the most effective methods to avoid the 12 pitfalls. GourmetStation and their double opt in email registration process developed by MailChimp is listed as an example of how to avoid the mistake of marketing without permission. "We are really honored to have MarketingSherpa pick GourmetStation as a best practices example," says Donna Lynes-Miller, founder & President of GourmetStation. "We are very pleased with the double opt-in registration process provided by Mail Chimp. This is one of many marketing tools that makes MailChimp a tremendous resource for GourmetStation."
About GourmetStation -- www.gourmetstation.com
GourmetStation delivers a delicious in-home dining experience complete with the flavor of travel to an exciting cultural destination. The online retailer offers the unique opportunity to give or receive a unique gourmet food gift to mark a life-cycle occasion or just to take a night off from cooking. GourmetStation offers multiple regional menu options including Parisian, Tuscan, Cajun, Fusion, Americana as well a Romance menu and seasonal menus like Thanksgiving, Christmas and Valentine dinner delivered. The wide variety of destination themed food gifts is designed to spark the imagination of both the giver and receiver. Each chef-inspired dinner is intended to provide a dining experience similar to that of its regional inspiration. Internationally themed three and four course gourmet meals are delivered anywhere in the United States. Deep-chilled gourmet dinners require only 30 minutes preparation include European blend coffee or organic tea, after-dinner candy, floating candle and matches. Prices for multi-course dinners for two range from $69.99 to $89.99. Gourmet gift certificates, including Dinner of the Month certificates, are ideal for birthdays and anniversaries. For more information, visit www.GourmetStation.com or call 1-888-944-9794.
About MailChimp -- www.mailchimp.com
MailChimp is an email marketing service that makes it easy to "do email marketing right." Over 15,000 small businesses, design agencies, non-profits, restaurants, and e-Commerce organizations worldwide use our tools to manage permission lists and send beautiful email newsletters and promotions.
Founder & President
Press Contact: DONNA LYNES-MILLER
Company Name: GourmetStation
Email: Email Us Here: http://www.prweb.com/emailmember.php?prid=555699